The modern world can be a dangerous place, filled with fast cars, smartphones, new drugs, and thrill sports. Meanwhile, we humans are as fragile as ever. And after a century of steady improvement, injuries and accidental deaths are on the rise like never before.

Steve Casner has devoted his career to studying the psychology of safety, and he knows there's not a safety warning we won't ignore or a foolproof device we can't turn into an implement of disaster.

Careful helps us understand why we do things like insist on the fat-free salad dressing but then text and drive. Casner explains the psychological traps that can lead us to the scene of an accident. They're the same whether you're a pilot, a Hollywood stuntwoman, a parent, or the owner of a clogged dishwasher you're trying to fix with a screwdriver.

Casner's book helps us keep our fingers attached in the kitchen, our kids afloat at the pool, and our teens safe behind the wheel, and shows us many other ways we can take control of our own safety and get through the day in one piece.

Advance Praise for CAREFUL

"Casner convincingly argues that we all need to make a habit of being more careful. A scientist and a natural storyteller, he takes the studies, data, and safety advice we usually tune out and turns it into gripping, page-turning material. This is a how-to-guide for a new way of thinking about survival in a world filled with hazards and distractions."

~ CHARLES DUHIGG, Author of The Power of Habit and Smarter Faster Better

"We can all relate to Steve's blooper reel of everyday ways we hurt ourselves. Careful provides enough science and data to blow you away but the real-life stories will have you laughing. This helpful book just might save your life."

~ DEBORAH HERSMAN, President, National Safety Council

"'Be careful!'' we tell our children, friends, co-workers, and even ourselves. Admirable advice, but completely useless. Why? As Steve Casner explains in this readable and authoritative account, the human mind is powerful and creative, but not well equipped for the unnatural requirements of modern living. Worse, the design of our technology can often amplify our weaknesses and fail to take advantage of our strengths. We are not good at assessing the risk of rare events. As a result, we do reckless, dangerous acts without realization of the danger. Indeed, Casner himself sometimes fails to follow his own advice. What is the solution? Here is the power of this book, for it not only explains but it prescribes, providing solid, practical advice based upon decades of scientific studies and years of practical experience."

~ DON NORMAN, Director, UC San Diego Design Lab and author of The Design of Everyday Things

"Everyday, your most dangerous activities take place on our roads. Your life shouldn't be on the line every time you go to work, school, or the store. With authority, humor, and vivid examples, Steve Casner will help you to be truly careful and safer on every trip, wherever you're going."

~ MARK ROSEKIND, 15th Administrator, National Highway Transportation Safety Administration.

What The Reviewers Are Saying

"Careful illuminates the mental strangeness of accidents. They testify to our duality; they happen when we assert and defy ourselves simultaneously."
~ THE NEW YORKER

"Fascinating ... chilling."
~ THE WALL STREET JOURNAL

"Casner ... gives a passable Harrison Ford impression, with his nonchalant drawl and black humour."
~ THE TIMES OF LONDON

"The book is informative, funny and frightening. After reading, you'll want to wrap yourself in protective bubble wrap."
~ FORT WORTH STAR-TELEGRAM

"Don't worry, this book won't make you more afraid of the dangers in our world. Instead it will empower, entertain and inform, encouraging you to get out there and live a safe life."
~ BOOKPAGE

"Casner makes an overwhelmingly compelling case for safety. One of the most intelligent and impactful books; everyone should read it."
~ LIBRARY JOURNAL, Starred Review

"Riveting and relatable, Casner's book will inspire readers to take a good look at their own lives and the safety precautions they take on a daily basis."
~ PUBLISHERS WEEKLY

"A sharp, concise review of the things that can kill or harm us, how we contribute to the problem, and what we can do together to make us all safer."
~ KIRKUS REVIEWS

"This insightful, easy read is his attempt to show that despite our technology and greater emphasis on safety at work, we face just as many perils to our mortality and good health as our parents and grandparents, who never wore seatbelts and chain-smoked while filling up at the pump."
~ NEW EQUIPMENT DIGEST